Performance marketing specialist with years of experience managing six-figure monthly media budgets across PPC, paid social, CRO and lead generation. I own the full acquisition lifecycle: strategy, tracking infrastructure, creative, conversion optimisation and the commercial reporting that ties it all together.
Equal parts strategist, technician and creative. I run campaigns, build the tracking that powers them, and stay close enough to the post-click experience to make sure the traffic actually converts.
I run high-spend campaigns across Google Ads, Microsoft Ads, and Meta for major brands and suppliers, from global names like Aston Martin F1, FIFA, UEFA, Formula E, Corona and Budweiser, to UK energy, broadband and mobile providers including British Gas, Scottish Power, Sky, Virgin Media and Three. I own the full acquisition lifecycle, covering keyword strategy, audience targeting, bid management, creative testing and post-click conversion optimisation.
Most performance marketers stop at the ad. I don't. I've built the tracking and data infrastructure that makes performance marketing actually work at scale: GA4, GTM, server-side tagging, Enhanced Conversions, Consent Mode v2, offline conversion imports, CRM integration via LeadByte, and Looker Studio reporting. It's what lets Smart Bidding actually perform and gives leadership numbers they can trust.
A genuine background in ecommerce, web design and UX means I treat what happens after the click as seriously as the campaign itself. Hands-on Shopify and WordPress experience across brands like Hush Puppies, Crocs, Skechers and Merrell, plus years of UX, landing page and form journey optimisation across utilities, energy and lead-gen verticals.
I move easily between detailed account work and senior-level strategy. Just as happy digging through search term reports and restructuring accounts as I am presenting performance strategy to leadership, negotiating CPA models with commercial partners, or mentoring junior media executives.
Each one connected. All built around a single goal: more efficient acquisition, better data, and more conversions from the traffic you're already paying for.
A snapshot of the work, the brands and the results. Real campaigns across utilities, broadband and lead generation. Full case studies available on request.
Took over PPC and tracking across British Gas, Scottish Power, Sky, Virgin Media and Three. Restructured accounts, rebuilt the data layer end-to-end, and put Smart Bidding back on solid foundations.
Paid media, web and creative across Aston Martin F1, FIFA, UEFA, Formula E, LIV Golf, Corona and Budweiser. Multi-channel campaign work spanning sport, FMCG and entertainment.
Performance Lead for a UK utilities comparison platform. Full ownership of PPC, CRO and affiliate growth. Currently moving infrastructure from client-side GTM to a fully server-side, offline-imported, Enhanced Conversions stack.
Brings the rare combination of paid media strategy, technical tracking ability and commercial thinking. The kind of marketer who fixes the foundations before scaling the spend.
An audit-first approach. I look before I touch. I find the leaks before I scale the spend. And I build the reporting that proves what's working before anyone has to ask.
Full audit of paid accounts, tracking setup, conversion flows and reporting. Identify the leaks, the wasted spend and the unclaimed wins.
Get GA4, GTM, server-side tagging, Enhanced Conversions and Looker Studio working properly. Without this, nothing else matters.
Restructure accounts, refine audiences, test creative, and let Smart Bidding actually do its job once the data layer is clean.
Custom Looker Studio dashboards built around CPL, CVR, ROAS and supplier performance. Decisions get made with real visibility.
Years across performance marketing, lead generation, ecommerce and global brand work. From major UK utility suppliers to Formula 1 and FIFA.
Lead performance strategy across PPC, conversion rate optimisation and affiliate growth for a UK energy and utilities comparison platform.
Led digital acquisition for a high-volume lead generation business, managing large media budgets across Google Ads, Microsoft Ads and Meta. Generated leads for British Gas, Scottish Power, Sky, Virgin Media and Three.
Joined Lead 365 building expertise in high-volume lead generation across energy, broadband and mobile. Promoted to Digital Marketing Manager.
Delivered paid search, paid social, SEO and tracking across a portfolio of hotel chains and hospitality brands, driving bookings and visibility across the sector.
End-to-end creative and digital marketing support across Platform's internal brands and partner projects spanning sports, lifestyle and consumer verticals.
Short-term contract within a sports and events marketing agency, supporting campaigns for global brands across Formula One, football, athletics, golf and rugby.
18 months at a global sports & events marketing agency, delivering website design, digital marketing, graphic production and social content across major international brands.
Independent freelance consultancy running alongside full-time employment, covering digital marketing, web design, ecommerce and brand for small businesses and startups.
Ecommerce website optimisation, Shopify development and marketing campaign delivery across a portfolio of globally recognised footwear brands.
A First Class Honours degree in Digital Media and Web Technologies, plus ongoing certifications across the platforms that matter.
Front-end development, UX principles, digital design, CMS, multimedia production and digital project management. Dissertation focused on conversion-driven UX design, directly applicable to CRO and landing page optimisation work.
★ Brands & clients worked with ★
Quick answers to the things people ask before getting in touch. If anything else, just drop me an email.
Freelance, contract, or full-time. If you're looking for a performance marketer who actually understands tracking, conversion and the commercial layer, get in touch.